The advice and informational content does not necessarily represent the views of mother's market and kitchen mother's recommends consulting your health professional for your personal medical condition.

Hello, I'm Kimberly King and welcome to the mother's market radio show, a show dedicated to the Truth, Beauty and Goodness of the human condition. On today's show, we all need to get our greens to have a balanced diet, and these days there are more ways than ever to make sure your family is getting enough every day.

So listen close. As we discuss super foods, plus theater will tell you what's going on around town and what's new at mother's market, but first up, Brandenburg is a co-founder of amazing grass, and in 2002 brand and began mixing green drinks for his friends and co-workers, he began tapping into a movement that rejects factory-based farming in favor of organic sustainable practices, whose goal is to leave the earth better than when he found it.

What began in 1946 on Brandon's family farm in Kansas has now become a network of small farmers across the country, all dedicated to growing the highest quality organic non-GMO fruits, vegetables and plant proteins, and we welcome him to the mother's market radio show. And Brandon, how are you doing? Great, thanks for having me.

Thanks for being here. Why don't you fill our audience a little bit on your mission and work before we get to the show's topic... Yeah, sure, absolutely. We're dedicated to providing the best plant foods in whole food form to our consumers, really going from farm to pantry, if you will, and getting these really nutrient-dense super foods and really convenient easy forums so that everyone can get all the essential Greenleaf vegetable and plant is protein that they need every day.

Oh, that's great. But today we're talking about super foods and how they can improve our overall nutrition, and so let's just get started, and I wanna ask you, what are green super foods and plant-based proteins? What exactly are they?

Yeah, super foods are really very concentrated forms of these really good for you food, so you could take things like greens, for example, and everyone knows we should get more greens in our diet every day.

Problem is, it's difficult.

So when you consume these super foods, they're Pat full of things like chlorophyll, vitamins, minerals, pioneering, all these things our body really needs, and they're in a really concentrated form, so for example, we do things like wheatgrass, and barley grass and alfalfa, and these plant proteins, never a concentrated, and so you're able to get all these nutrients that your body really needs and really easy form, and so you have come up with is the magic reservist, right?

So we'll talk a little bit about what's the... Before we get to that, what is the history of these dehydrated powders that I say reserve, but they're powders. Yeah, they are. So, so yeah, a lot of people don't know, but it goes back to the 1920s. And they were doing a lot of research trying to figure out what would improve health and really egg production and hands, and was a guy that almost no one knows today name was Charles Schnabel, and he was a food scientist in Kansas, he was trying to figure out how we can improve the egg production and hands... Because what was happening is right after the Industrial Revolution, and a lot of these chickens just won't land very many eggs, especially in the winter months, and so what noble did is he theorized that he might be able to put something in their food, some type of grain or fruits or bed, she's something that was gonna actually improve the egg production, and for a couple of years he tried almost everything and nothing seemed to work, finally a light bulb goes off and he realized is that she's in the spring... In the summer months, these hands are super healthy, they're producing all these eggs, and he on a hunch puts wheatgrass and outcrops dehydrate, it puts it their feed, and he gets a 250% increase in egg production, and this is big news back then, and I don't think you even have to be a chicken farm or to know that's a pretty big increase. So it sparked up a lot of research, a lot of the major universities across the country replicated as results, they figured out if you grow these serial grasses, like read some barley grass in the right climate, you cut him at the optimal time after they've grown through a cold winter, and you just get the tips off, just the leafy part, right before they transform into a grain, they'll have more nutrients than they'll ever have in their life, and so they're Cholula of vitamins and minerals in fighter nutrients and chlorophyll and all these things. They're very peak, and so figured out them were just good for chickens, great for humans, great for anyone that really needs to get unification. So back in the 30s and 40s, the best selling multi-vitamins in the entire country were no grass tablets, and a lot of people don't realize that, but this was before multi-vitamins were popular, and it's funny because multivitamin did become kind of popular after that, people said Jeez, I don't know if I need to take eight week grass tablets because I can get everything... This little magic pill, I get 100% of an can, iron. And all these different vitamins and minerals. And then all of a sudden people realize, You know what, guys, you can't recreate Mother Nature, and so the pendulum was really swung back the other way, and greens are super popular right now, people understand that mother nature created the perfect foods here for our bodies and what do you say to be able to utilize them? Unfortunately, most of us with our diets just don't get the right foods that we should every day, so these are really concentrated forms of getting fruit and essential Renfrew vegetable nutrition.

Wow, that's fascinating. I didn't realize that this happened back, and you said in the 1920s that the S goes way back and... Yeah, it's funny, a history kinda has a way of coming back and repeating himself, and now I think fortunately, people are really a lot more in tune with health and their diet and what they need to be eating, it's just about... Or getting the right food, and they're not... And it always does go back to the Greens, doesn't it?

Indeed, it does.

So why are they popular now, and you did really... Just touch on this. It is. It's really what we need are these super foods.

Yeah, I think so. I think you look... Go down the aisle and look at the store shops, and it used to be that these green drinks where we're kind of weird and people... I remember when we first start it out and we'd mix and things up, and people look at us kind of weird... What is that discussing stuff, you're mix it up and now it's kind of cool, if you look at the magazines and go to hollowed and people raising up their green drink and check me out, I'm cool, I just pay 10 bucks for the screen drink, and so I think that probably helped a little bit, but look, now instead of just being able to go to places like Mother's market our products, you could actually find them in a more conventional type stores that didn't used to have these, so your targets and cost... Cost of the world. And so I think things are really starting to change a little bit, but we're still very true to our roots, and we grew up in the natural products stores, and that's where you get folks that are in the aisle that really understand and no nutrition and can really help consumers understand that what they need to be taken in their diet.

Can you talk about what is chlorophyll? What is it and why is it so important?

Yeah, no, so Claris really the first product of sunlight produced by photosynthesis, so in a nutshell, Corp is the blood of plants, and if you think about it, our human blood, and you look at the chlorophyll in the human hemoglobin molecule, they're almost identical. The only difference really is at the center of the molecule, hemoglobin has iron, chlorophyll has magnesium, and scientists theorize the reason that chlorophyll assimilate into our own blood so, so easily and quickly is because they're so similar, because the molecular structure is so similar, so... Gosh, there's been people that have been helped by clothe rap. And it's really an amazing nutrient, it's really helps oxygenated helps alkaline helps, really build your blood, so the more leafy greens you can get that color that's chlorophyll, and so that's why all those really deep, really a few editable are so high and glory and so good for you... And what does it mean to alkaline and How do green super foods help?

Yeah, no, it's a great question, and it's something I think really kind of a buzzword right now, you're alkaline and alkali. And if you look at, we call it the SAD diet, the standard American diet, and unfortunately, most of us are eating processed foods, there's things like alcohol and stress and coffee, and all these things that really lead to acidity, and your body's like to be balanced, we like to be in a nice neutral state, and unfortunately by consuming a lot of these ceiling foods and stress, etcetera, it gets us to a state where we're not balanced anymore, we start to be overly acidic and your body always wants to compensate and always wants to be kind of in the middle. And a violence date. And so after a while, I can be kind of serious... Yeah, you can start to store fat to protect your organs and yourselves, you can start to leach things like calcium and these trace Midas from your bones, and in an effort to try and balance your body, so if I can see Oakland foods, things like greens, there's a lot of different Olin foods that really help balance your body and it can help speed up your metabolism, it's just gonna make of your body and balance, and so we really wanna focus and really try to consume as many alkaline foods as we can at the of the day, you wanna have a balance, you wanna have a balanced diet, so that's why they're so good for you, So when is the best time to consume all of these products... Yeah, and really it's whenever it's convenient for you, personally, I love to do it first thing in the morning, getting plenty of water first thing in the morning is great, and then getting these greens and these plant-based proteins things to help associate you, fill you up. Get these great nutrients into your body so that you can really make use and utilize them, but you know the day... It's whenever it's most convenient for you, I think is best answer for that, you gotta be able to find a time to consume them, and whether that's first thing in the morning or right after you get out of the shower or the UK of the night as as long as you're getting the in your body, that's the best thing you can do, and is there a certain amount for women, for men, for kids, or are there certain amount of greens that we should be consuming, you know, I think probably everyone could stand it... Take way more than they think they do.

At the end of the day, I think a lot of it is based on your diet, so maybe there's days where, gosh, she had to spin salad for lunch and you got some broccoli, your kale that you had, and maybe you only need one serving that day to supplement your diet because you got so many other ones, but on most days, I think... And if you're like me, and part of the 95% of people out there that unfortunately don't get enough serving every day, then having... Or even two is great. So I think a lot of it really depends on a diet, but it's hard to... I don't think you can overdose, I'm getting too many Green... A few vegetables here, not the more you're talking about the processed foods and what we all eat in the SAD diet, I think that is, it's the majority of people these days, and they make it way too convenient to go through drive-throughs and with everybody's stressed and working and everything, you're right, most people really just don't have enough time for the Greens anymore, and not to mention, just even if you think about eating three or four balls at Cole, it takes a long time, you get to chew it up and it's... Unfortunately, not too quick, but by Paul varying these greens de Hideo temperatures into a really, really fine powder, gosh, it makes it easy to mix up with your favorite beverage, a lot of people are making smoothies these days that Vitamix is... It's really easy to throw these into your favorite beverage or smoothie, and then you can drink your greens, so for kids that don't like their greens, is it something that kids will taste and like it... Yeah, that's the best part, is you can kinda sneak them in, if you will, and gosh, it's pretty easy to throw banana, maybe throw some cacao milk and then throw some greens in there and you got a really delicious chocolate, but on a treat that... Little Johnny's not gonna know these ponton of greens in there, so... Right, yeah, super easy. And you know, we've got a lot of folks that will even back with them, I've talked to moms that are making spaghetti sauces and they'll throw greens in there and go, You know what, I just feel good because I know my family is covered now, so... Yeah, we're actually surprised how many people actually make with our products, so super easy, it's really only a limit of your imagination how you can use them... That's good to know too. Is it easier to digest because it's in the powder form, it is it is, and it's pulverized into a really fine powder, so much, much finer than a human could ever chew it, so super easy to digest, absorb, assimilate into your body because it's so finally milled... Oh, that's really good. This is really interesting information. It's great. And there's more ahead. So stay with this. Right now, we have to take a quick break. But more with Brandon in just a minute. Don't go away, we'll be right back.

And welcome back to the mother's market radio show, and we wanna remind you that if you've missed any portion of today's show, you can find us on iTunes by searching mother's market or download the show from our website, mother's market dot com. Click the link for radio and listen to the past shows, plus download our Healthy Recipes and money savings coupons, all available at mother's market dot com. And now back to our interview with amazing grass co-founder Brandenburg, and we're talking about super foods, and so Brandon, What is the difference between whole leaf and juice powders?

Yeah, it's a great question, and I think it's really relevant today because there's a lot of people that are really into juicing, it's become really popular and for good reason, it's a quick, easy way to get a lot of different phonetics super foods in a concentrated form. The challenge is, when we juice, we remove all the fiber, and fiber is really essential in our diet, and unfortunately, most Americans are get enough fiber in their diet, and that fiber really act as a prebiotic, it really slows down digestion, helps cleans out the intestines, it really provides this great medium for all this beneficial bacteria, so what we do with our greens is we use a whole food approach, so we don't use it... When you do something, it starts to oxidize immediately, and when things are oxidizing, they're losing nutrition very quickly, so there's a lot of folks out there that to juice powders and they'll do something, and then they'll spray Riot, they'll eat it up and spray it into a powder, and it's nice and easy and convenient, but you're missing all these co-factors that come with the whole food and really big believers on even what Mother Nature is perfected intact, you're gonna get a lot more nutrition when you get a whole leaf powder. So we're taking the whole leaf of the Greens were dehydrate, low temperature, and then we're pulverized it and to really, really fine powder. And so at the end of the day, you're getting... Does the fiber or you get in all those co-factors that make up a whole food, and then your body can really be the one that does the joint, can utilize what it needs, it can eliminate anything it doesn't, you're getting that great beneficial fiber that's gonna help the call and it's gonna help provide that great medium like I spoke about and just nutrition-wise. Hole will always be more Etruscan ages powder.

That's really interesting. Just out of curiosity. How long does that process take? In that process of doing that? At your plant? Oh yeah, so we will cut the grass one time a year at its peak, a nutrition in the spring, we'll take it off the field where it's Fort, still very fresh, it usually gets to the dehydrate within about 45 minutes, and then it gets dehydrated in a raw state below 17 degrees, and we actually pack it in a pellet, Palatines ever had a canopied rabbit, kind of that shape you probably can picture, that reduces the surface area, and we wanna mitigate three things we're gonna mitigate heat, light and oxygen by storing in a pellet. It helps do that, it keeps it really dense and intact, we put it in a pharmaceutical grade super sack and we put nitrogen in there to remove any oxygen, that we actually store it in a cave that's 30 degrees below zero, and so frozen storage is really Mother Nature's pause button, but to answer your question specifically, it takes probably about 45 minutes or so to actually get a dehydrated, and then by the time he gets in the CAA... Gosh, we've done tests where we'll pull it out a year or two, three years later even, and all the levels are virtually unchanged, so really, really the optimal way to make sure you're storing these really nutrient-dense foods.

Wow, okay, that's interesting. Okay, thank you for answering that.

So what makes amazing grass different from other green super foods?

I think one is it starts with our third generation family farm, so we know exactly where our products come from, we've mantra where we actually work with other folks, we call it amazing farms that really employ the same principles and foundation that we do, and so starts with growing non-Jomo organic products, we try to always source from North America in the United States, of all possible, we wanna get things that are grown as close to home as possible, no sense. And things halfway around the world, but we're looking to make sure that when it's organic, it's not GMO, and we know where it comes from, and we grow it the right way, so greens are supposed to be grown in a cold climate where you have a cold growing season, you can take shortcuts, you can grow in a warm climate and you can harvest it seven, eight times a year, and that grass keeps growing, but if you don't grow in the right climate and you harvest it many times like that, you're losing nutrition.

So we wanna do things the right way, we wanna make sure just like grapes grow great in California, Serra SES grow great in Kansas, where it's cold, so it's about doing things the right way.

I love it.

What types of benefits do people experience with your... SuperFast s a fun one because I think the list is probably in less... It's almost you could say, God, what are the benefits of eating Greely a few vegetables? And there's probably hundreds of benefits we could come up with, but a lot of people are saying that, gosh, I feel like I'm more energy when I'm consuming these greens. People talk about better digestion, better elimination, it's funny, we don't like to talk about that a lot, but it's a pretty important thing to go to the bathroom every day and... But having this fiber and these great dreams really helps keep you regular people finally get satiated by consuming the greens, but I think the general overall is that you feel healthier, people's immune system, it keeps it in its peak, we'll get people calling and testimonials that... Gosh, I haven't changed anything in my diet, I used to get sick to three times a year, I haven't... Now, the only thing I can attribute it to is your green, so there's a host of different benefits I think people experience and everyone's a little different, but I think when it comes down to it, energy, digestion, elimination, those are three things that really hold true, and how long does it take for those benefits to kick in, for the people to experience it?

Yeah, I think it's gonna be a little different with everyone, I have some folks that maybe they're not really used to consuming greens and you may get someone that takes it the first day and goes, Oh my God, wow, I can't believe how much energy I... This is incredible, and someone that's body is really in tune and healthy, maybe it takes a few days or a week or two before you start realizing that, Jeez, I'm not getting tired, like I used to in the afternoon, a yoyo, get that wall or I'd go to bed a little earlier, and now I stay up a little later. So it depends a little bit, but I think we generally say that if we can get someone to consume the greens for a couple of weeks, they're gonna experience some benefits and it might be a little different for each person, but we say it's 21 days to make a brick, a habit, if you can do 21 days, that's ideal, but I think within a couple of weeks, you're gonna notice some discernible benefits and differences in how you feel, and thank you for explaining that what... We were just talking about this, what the difference is between non-GMO, natural and organic. Can you describe that?

Yeah, it's confusing to a lot of people, and you see, I go kind of everywhere right now, and jam-O is a genetically modified organism, and to be non-GMO of course, means you don't have any of those genetically modified organisms now... Organic is really non-GMO and a whole lot more so part of the very definition of being certified organic means that you're not go... It also means that you don't use in your besides or pesticides, you're not irradiated, so really organic, if you were just gonna pick one, it is better because it also includes non-GMO, you can actually have a non-GMO product that's not organic, so that non-GMO product could have been sprayed with all kinds of fungicides and pesticides, etcetera, so really, if you just had to pick one, you want organic, you wanna look for non-GMO too, which is great, but organics really, I think the all-encompassing that you wanna look for organic and the nice thing about that is organic ensures you that there's eyes behind the label, so there's someone under the National Organic Program that's looking at every single ingredient in a product from farm to store shelf and making sure that it follows the chain of custody that it's organic grown it's organically produced all on the way, so that's really kind of your assurance that you have eyes behind the label, thank you for explaining that as well, you got... And then how can... We talked a little bit about this as well. How can make up those powders so that they taste good?

Well, that's the great thing is it's so community and easy, and it's really just a limit of your imagination, folks will take our plant-based proteins, we got a product called Protein super food, and man, just mixed up in water, it tastes great, we're gonna... Nice chocolate peanut butter. So you start out, you throw that in your favorite beverage, maybe you like almond milk, and you can throw it at a nice creamy consistency, but we find a lot of people are making smoothies these days, right, so you can throw a scoop in your favorite smoothie, that's pretty easy. We'll find a lot of folks that will even actually bake with it, so maybe you're making muffins or pancakes, so I got two kids and my wife will throw our plant-based proteins or greens into the pancake batter, and now you're getting really healthy nutrient packed pancake that otherwise, might be void of a lot of this great nutrition, so I think I spoke earlier about Mom, sometimes we'll throw it in the spaghetti sauce, and now instead of maybe a regular, you think about having some greens and there are some really nice screen super foods in there, so it's really endless on how you can mix them up, but there's a lot of different ways to do it, and I encourage people to experiment with it, find out what you like, what's gonna take is best to you, and at the other day, it's really about getting it in your diet, so however you can do it... It is the best way.

Right, right. Well, thank you so much, this has been so interesting, and we really appreciate your time and some great advice, and we also appreciate your knowledge and look forward to having you on again in the meantime, you can get more information on branding and your website. It's amazing grass dot com, and thank you so much for your time and your visit today.

Thanks for having me.

Thanks for listening to the mother's market radio show, and for shopping at mother's market, the advice and informational content does not necessarily represent the views of mother's market and kitchen, mother's recommends consulting your health professional for your personal medical condition