In this edition of the Mother’s Market Radio show we’ll talk about superfoods and why they can be so beneficial to your health. We’ll have Brandon Bert, from Amazing Grass as our guest this morning to share about his company and what superfoods can do for you.
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Superfoods
In this edition of the Mother's Market Radio show we'll talk about superfoods and why they can be so beneficial to your health. We'll have Brandon Bert, from Amazing Grass as our guest this morning to share about his company and what superfoods can do for you.
Superfoods
In this edition of the Mother's Market Radio show we'll talk about superfoods and why they can be so beneficial to your health. We'll have Brandon Bert, from Amazing Grass as our guest this morning to share about his company and what superfoods can do for you.
The advice and informational content does not necessarily represent the views of mother's market and kitchen mother's recommends consulting your health professional for your personal medical condition.
Lemke early king and welcome to the mother's market radio show, a show dedicated to the Truth, Beauty and Goodness of the human condition. On today's show, getting your vegetables, this is important part of living healthy, and 95% of us don't get enough fruits and vegetables.
Today, you'll hear how you can help yourself get healthier with superfoods, so listen close, plus later will tell you what's going on around town and tell you what's new at mother's market, but first up, friend. And Burt is Co-Founder of amazing grass. In 2002, Brandon began mixing green drinks for his friends and co-workers, he began tapping into a movement that rejects factory-based farming in favor of organic sustainable practices, whose goal is to leave the earth better than when we found it. What began in 1946 on Brandon's farm family farm? What began in 1946 on Brandon's family farm in Kansas has now become a network of small farmers across the country, all dedicated to growing the highest quality organic, non-GMO fruits and vegetables, and we welcome him to the mother's market radio show.
Brandon, how are you?
I'm great take for having me, thank you for being here.
Why don't you fill our audience a little bit on your mission and your work before we get to the show's topic... Yeah, absolutely, yeah. I was fortunate enough to grow up with a grandfather that was really a pioneer in the green foods industry, so back in 1946, he started dehydration organic greens, things like We grass and barley grass and alfalfa, and he actually worked with the guy that really did the original research back in the 1920s, this guy Charles have, that no one's ever heard of, but stable was the first guy that really did a lot of research on seagrasses, and he figured out that by putting wet grass and oat cross in a hens feed, he could get a 250% increase in egg production, and so this is a pretty big deal back in the 20s, and my grandfather worked with them, and that's how he kinda got interested in Didier. So as a kid, I grew up getting wet grass from barley grass, and back in the day, friends looked at me a little funny, I was drinking this green stuff, but I always was a huge believer in it. I wasn't getting sick. One of my friends were, and I always felt great. And over the years, had a long list of people looking to get their grass.
Wow. So yeah, you are right about being the pioneer, he did see this way in advance, and you were taking after your grandfather, and it's what steps... Today we're talking about how super food can improve our overall nutrition, so let's get that. I'm gonna start by asking you what are green super foods and what is included in that category?
Yeah, it's a good question. superfoods are kind of a buzzword these days, and it seems like everything's a super food, but really greens are one of those foundation foods, something that everyone needs more of in their diet, and in a nutshell, they're really concentrated ways to get green... Few vegetable nutrition, so green super foods consist of everything from zero grasses, things like wheat grass and barley grass, and not grass and Riga, These grasses will later become grains, but the other the this whole life cycle, and they're a lot more potent and they have a lot more nutrition when they're in their vegetative state, but then you also have things like MI-coral is things like spirulina in Corella, you get things like sea vegetables that are really concentrated, so really, it's anything that's really concentrated, that's gonna give you a lot of really concentrated nutrition in a really small compact dose, and we don't always get this, so you're packaging them up and putting them in like the patter form or supplement form, possible.
That's it. What is it, 95% of us don't get the recommended servings of fruits or edges every day, and so you really need to supplement with Whole Foods, and by doing that, you're able to help get your quarter friend badges every day.
Okay, and we'll get 10 to more of that. So what is the history of dehydrated greens?
Yeah, so it does go back to the 20s and it's 20 people today. I think this is kind of a new phenomenon to a other super foods, but back in the 20s, the guy that I was mentioned in Chase novel discovered these And he patented something called the joint in theory, and what he said and figured out was that right before this grass transforms into a grain, it goes through this life cycle and it actually joints, it goes through a joint-in cycle, and that's when the little joint form follow the ground that Don't later become the head or the berry, the amber waves of grain. As we know it in wheat, but right before that, it's at the very peak of its nutritional life cycle that I never have more nutrition than right before it joint, and so the vitamins, the minerals, the enzymes, the peacetime, everything is at its very peak and Zenith right before joint... And that's what shovel patented. And so that's when you have to harvest it, and so that's what we learned over the years, and that's what my grandfather learned, and so it's this critical window that you've gotta harvest these greens out to get their maximum nutrition. Is that the same thing as sprouting, is that joint-ing and spouting to... You know, it's a little different, a little different, so this actually, these grasses, we actually plan them in the fall, they grew through a cold winter, so then their ground about 200 days before they actually ever get harvested, and so it's really that long, slow growth. It gets a really, really deep root system, and it's those roots that are really like a sponge, they're absorbing nutrients all winter long, and then in the spring, when it starts to grow a little bit more above the ground, that's when it's about to join and prepared to go into the next phase is life, I've almost heard people refer to it, it's almost like the placenta to feed the grain, and so that grass and that it's really a vegetative state, that's what condense all the nutrition, and it's so important and by harnessing that power of that nutrition, were able to dehydrate a low temperature, keep it raw, you preserve all the nutrients and then get our bodies all these great nutrients that we need and feed the best of it. And it is very scientific. Why are they so popular right now, you know, I think it kinda goes back to the fact that unfortunately, Americans and most people in general, we just don't eat well, we've got things like diabetes and obesity and all these epidemics that are really solved by a healthy diet and so we have fast-paced life style look, look to face it, we're on the go, we're lucky if we can eat our desk sometimes, so I think they're very popular because this is a very concentrated way to get these great foods in our body that we really need... If we could just pack into that up and instead of the McDonnell dispose these kind of things out and then go back to the way it used to be or something like that, that... That's it. Exactly, and really, we're just trying to harness what mother nature created, we don't pretend to be better than Mother Nature and Mother Nature take and what millions of years to perfect these foods, and so we're just trying to harness that power, keep it raw, keep it easy for consumers to lie with their busy lifestyle, right.
And it's nice that you're here to educate of where it all started from and why it's so important to feed our bodies to the right kinds of food.
When is chlorophyll? And why is chlorophyll so good for us?
Yeah, Corella is really the mats created through photosynthesis, so it's really, in a nutshell, it's the blood of plants and you can almost relate it to hemoglobin, the human blood, chlorophyll, if you look at the molecular structure of chlorophyll blood plants and hemoglobin, they're almost identical. Really, the only big difference is at the center of chlorophyll, you have magnesium and at the center of hemoglobin you have iron, other than that, they're almost identical, and so that's why people theorize that chlorophyll digest and assimilate so quickly in a human blood, and it's such an amazingly therapeutic nutrient. There's all kinds of amazing things. It does. I've seen studies where they're even showing that it can help with viruses, cancers, all kinds of things, so typically, the deeper green vegetable is the more Chorlton have, so really important to get those really deep, readily... Few vegetables or things like kale and collard greens. Of course, you're gonna have a lot more chlorophyll than iceberg lettuce. So say you wanna look for those really deep creamy few vegetables to get more clarify in your diet, you look at triathletes long distance runners, they're huge on Chlorophyll because it's so blood building, it's gonna carry oxygen to your blood. Really important to get it in your body every day.
Oh, that's great advice. What does it mean to alkali? And how did green super foods help with that?
Yeah, so it's becoming kind of a where these days Allied and your typical PH of your body, it's probably about a 72, and what happens is, unfortunately, we've got the SAT or standard American diet, we're reading a lot of processed foods, things like meats and alcohol, coffee, environmental factors, they all lead to acidosis or the acidic environment, and the more that you're blooded and your digestive system contains these acid-forming foods, the more that now your cells are not gonna function very well, your metabolism is gonna slow down, your cells are actually gonna store fat to protect your organs. And so you really need to alkaline, and by doing that, that means you're consuming alkaline-forming foods, greens are some of the most alkaline-forming foods out there, and there's a number of things you can do, and actually on our website, we have a whole list of foods that are outlined for me.
So by alkali-ing, you're hoping to balance that pH, you're helping to keep your sales balance, it's gonna speed up your metabolism, a lot of people get a lot more sustained energy, so it's really important to make sure that you're eating alkaline forming foods in your website is an amazing grass dot com, by the way. So we won't talk about that a little and a little bit as well, but you're so alkali-ing and then... Yeah, so again, you mentioned some of those foods, but kale and then those deep green leaves, can we kind of get into some of those other foods, some of those... As we were going to mother's market, shop with me a little bit.
Yeah, no, absolutely. Obviously, getting fresh produce and friend veggies is great, and mothers, of course, has a great selection of him eating things. Also face it today, smoothies are really popular, let people have Vitamix or juices, and so when you get things like kale or collard greens or spinach or Gosh, things like ginger and to Rick and beats, and throwing these all in a smoothie, really great way. Every single morning to start your day, we do these greens, so of course, you can throw a weak grass and barter and the green super foods, any of these powders into your smoothie, but it's just a great way to start the day getting some fresh green... Few vegetables, fresh fruits, and no better way to alkaline the body, first thing in the morning, and people feel a huge benefit when they consume these every day.
Well, great, this is so interesting, great information. We have to take a quick break, but more with Brandon in just a moment. Don't go away, we'll be right back.
Welcome back to the mother's market radio show. And we wanna remind you that if you missed any portion of today's show, you can find us on iTunes by searching mother's market or download the show from our website, mother's market dot com, click the link for radio and listen to past shows. Plus download our Healthy Recipes and money savings coupons, all available at vendors market dot com. And now, back to our interview with amazing grass co-founder Brandenburg, and we're talking about super foods brand.
I guess the best way to get nutrition I've always heard is to just eat them raw, and I guess I always buy my produce at the store, how do your products compare... Yeah, I'll tell you, I think that is ideal, if you can get fresh fruits and vegetables and eat as many as we should be eating every day... That's ideal, right? And nutritionist dieticians, they say, we're supposed to get seven to 90 to even 12 servings every day, the challenge is it's tough to get that many sermons every single day, we've got hectic lifestyles, and really, I read studies recently, and a lot of them say that, Gosh, even 50 years ago, the way that fruits and baggies were grown was different than today, now we're really focused on yield, a lot of things are grown in hot houses, sometimes you get to ship things that are halfway around the world before they're ripe, and so you just don't necessarily, always get the best nutrition that you really should, and then furthermore, to be able to take the time to the service is kind of top. So what we do is, I think the very next best thing, and that is we're growing these cereal grasses and alfalfa, and they're in the ground about 200 days, so they grow through a really cold winter, they're getting really, really deep root system, and it's all winter long these roots act like a sponge and they're soaking up nutrients all winter long, and then we're harvesting them at they're very peak, and we're dehydrate and basically all we're doing is taking the water out, so you can imagine if you had karstic and you just taking the water out of that, and you're doing so no load, temperature, so you maintain the enzymes and the heat-sensitive nutrients like peacetime and vitamin C, and then by Paul Verizon and to really, really fine powder, you're able to mix it in your favorite beverage, so it's super convenient. Easy to take, and you're getting a really concentrated version of these life Mangal, so one serving of our super foods is equivalent to get in about four or five servings of some of the best leafy green vegetables and fruits out there, so it really makes it nice and easy and convenient now, I don't think it's ever gonna take the satisfaction and compare to having a nice big Bola kale spinach, but it's probably the next best thing to be able to easily conveniently get the fruit and veg nutrition that your body needs.
Well, you brought in... Is this one of your new ones, agreeing... Super food water. Main energy.
Yeah, that's a great one to... It is nice you got some Yorba there, so much agent gives you a little healthy dose of caffeine first thing in the morning without getting your gender like coffee, plus it's really nice and alkali and with all the green, a few vegetables in there and my kids will love it too.
So just a little plug there for you, it's the watermelon flavor and it's good, so it doesn't say is like kale, you're not a big fan of Canoga, you like it to do... That's the fun thing is making these greens tastes great.
Yeah, so good. That's a nice little plug there that if we had a bell III right now, so when is the best time to consume grains, if there is a good time, it's really whenever the best time is for someone to take them, but I'd like to do it first thing in the morning, I think consuming or first thing, you're getting all this great alkalinity in your body, you're getting these great greens that are gonna give you some really nice sustained energy for the entire day, but to me it's really whatever you can take to a filament to your schedule. So it's different for everyone, but the most important thing is to make sure you're getting them every day, so I always tell people, get in a routine, if you can do it first thing in the morning, that's awesome, but account be after lunch. It could be in the evening, whenever it's most convenient is the best time... Okay, any time to have your greens, I guess that's the headline on that, on what is the difference between Holly and juice pounders?
Yeah, that's a great question, 'cause we see a lot of marketers out there today, and let's face it, all these juices are becoming really popular for us though, and for things like We grass and biograph at alfalfa. As soon as you do something, it starts to oxidize very quickly and you start to lose nutrition as soon as that oxidizes.
So for us, we don't pretend to be better than Mother Nature, we wanna just take the moisture out at a low temperature, so it's raw, so you get a whole food and we think our bodies are the best juices of all, so we can utilize what we need we can eliminate anything we don't, but now you get all this really good holy nutrition, plus you get a little tiny bit of fiber in there, you get about 13-14% fiber, and it's really that rugged that helps slow down the digestion and the insoluble fiber in there acts as a sponge, it absorbs a lot of water, if you will, and it helps kinda clean the digestive job, clean the intestines, it actually stimulates the Billy, those are those little finger-like projections in the small intestine, and you just dilate those and you need to because they actually absorb nutrients in the bloodstream, and so we can't just juice everything or else our colon would shrink to the size of a pencil and would probably die, so you need to get a little fiber and a little rugged in there, and so by getting these whole foods and these whole create vegetable nutrition, it's really the idea where to get it, let your body do the juicing, let your body utilize all these thousands of co-factors that make up this whole food... Oh, that's good. It's now too, I didn't realize that. I mean, again, this is all a scientific way to approach this as well, what makes amazing grass different from other green super foods?
Well, I think it starts with how we grow and harvest and store are green, so we do it the way that all the original research back in the 20s showed to be the best way, we cut these serial grasses right before they join... Right before they go into this next phase of the life cycle, and it's been proven that that is when they're at their peak in nutrition, so that only comes after about 200 days in the ground, and then we actually, my grandfather developed a machine, it's called a chopper is the very first machine that would direct cut these cereal grasses in alfalfa, so they never ever touch the ground, so we can take it, we can cut just the very tips, just the most nutrient-dense part, and we can put it right in the back of the hopper there, take it right to our dehydration facility and get it there in about 30 to 45 minutes, so it's very quick, and with any food, you wanna protect heat, light and oxygen, those are the three things that will mitigate nutrition, and so we're taking the moisture out or dehydration it. So it's still raw, and we had in fact dehydrated, so it's below 17 degrees, and if you're a raw food is about 118 is the temperature where you believe that a lot of these heat sensitive nutrients like enzymes and beta-carotene start to degrade or lesson. And so we wanna preserve those.
And so we hired it raw below 17, and then we stored in pellet form, and if you've ever had a rabbit or a guinea pig, you'd probably recognize the shape of a pellet, that what it does is that reduces the surface area, and by doing that, we're mitigating and oxidation, and so we store it in pellet form, we actually store it in a cave in Kansas, and it gets stored 20 degrees below zero, so freezing is really Mother Nature's post button and that's gonna preserve all the nutrition, and then we don't actually take these pallets out and mill it. And so we're actually ready to bottle the products, so the whole entire way, we're really concerned with one thing and that's preserving the nutrition in there, and so if the another day when we bottle these products, we pack them in nitrogen, we us a really nice heat induction seal to Brabant the nutrition, but our sole goal is to make sure that it's almost as fresh as the day it was harvested, and this is something that your grandfather started... Yeah, he did, he did. He started growing and did earning back in the 40s, and so the family farms been going for quite some time and... Yeah, proud in a small way and be able to carry on with my grandfather, and now my uncle is a perfected over the years.
And was it always called Amazing Grassroot change then?
Yeah, they had their own own business and it was burned way, last name was Burt, and so they really became known as some of the best high deters known for having the highest quality cereal grasses in alfalfa. But we started amusing, as myself and my business partner, Todd Alberni, started in 2002 with the goal to bring this great nutritious leafy greens to the masses, and so what other products do you offer?
Yeah, we do everything from a whole leaf organic re-grass pounder to Holloman super foods, and we have the energy line that you just had today, we have a watermelon, we have a lemony energy, we also have an immunity and the community is a really great product. It has a full complex Mushroom blend in there, so you're getting some organic mushrooms grown right here in California down in San Diego, it's got some things like astrologers and integrate this in all of leaf and some of these really, really great things that are getting so good for immune system, we also do a product called Brad reserve, and this comes in a glass bottle, really, really premium greens, it's got things like E3 live in there, which is a Blue Ridge from Klamath Lake in Oregon, it's got some sea vegetables from the coast, a Maine and it's got 25 billion probiotics in there from 10 different strain, so you get a really, really nice applications dose of probiotics, a great way to to get your greens every day along, even some cyan and some Chen there.
That's a great one. And then we do a Barry... We have a chocolate, we were the very first one to release a chocolate Green Super Food back in 2005 and chocolate Mansur food for those that don't like the taste of greens, this is a really nice way. You can throw it now, your favorite milk beverage, and now you're drinking this really nice chocolate drink, and most people wouldn't even realize that they're getting all these great range in there, and they do bring sample on that.
We're gonna have to get you... So we've got a bunch of them.
Then we also do a line called amazing meal, an amazing meal is our plant-based protein line, you're getting about 11 grams of plant-based protein or if you take a scoop and a half, you get in 16 comes from help and rice protein, and it's combined with our Green Super Food, and this is a really nice satiated way to not only get greens, but also get some really nice plant-based proteins and really get satiated and helpful. Yep, and then we also do a line for kids, it's called Kids super food, and it's got 20, 25 to 30 rainbow-colored fruits and Mages for all the parents out there that like myself, their kids don't always eat like you want them to... Now you're getting all these reds and blues and yellows and purples, all these vegetables and fruits, and, oh, by the way, it tastes like chocolate, but the kids love it.
Exactly, and then we also do a line of energy bars, so they're all based on our Green Super Food foundation and get things like fruits and nuts, and we got one that's got chocolate and peanut butter, and so really, really nice, easy, convenient ways to get your green superfoods in the poem, in your hand, integrate casting energy bar.
Oh, that's great. And what types of benefits do all of these super foods... Do these people experience it?
It's gonna rain depending on the person, but a lot of the feedback we get is, I've got so much great sustained energy now that I didn't have before. Digestion is really improved with a lot of people, and then the thing that people don't like to talk about, but elimination... I think everyone that ever has taken these greens would consistently agree that they're regular, and the whole thing is you wanna get these foods in your body and then you wanna utilize what you need, and then you wanna get out what you don't need to be in regular and having healthy elimination is a really important part of your life every single day, so that's a great benefit, but you could almost say what are the benefits of consuming more fruits and vegetables and there's thousands of them, so these products are really an easy, concentrated way to get fruit in Vestal nutrition, your diet, and the benefits are a thousand fold, right.
And especially with... You said the kids line too, because so many kids were like, I don't wanna be my... Especially my veggies, and I love that you said there were rainbow colors too, because you waited color your plate, we love green, but really, you wanna get every single color you can in your diet... Right, and that's a true... How long does it take to experience the benefits... You know, we've got some people that the very first time they have a SIP, they're like, Wow, I feel so much better.
I know. Is that too?
And you know, it depends. I think a lot of it depends on your diet and what you typically consume and what you don't consume, but I think for most people, we always say If we can get someone to consume our products for a week or two, they're gonna experience some benefits, and again, it's gonna range, but it could be increased energy, it could be better digestion, we hear that a lot of people talk about the fact their skin improves, they have... Their hair grows faster than nails go faster, so we get people that I've asked reflux and now they're starting to feel better because they're alkali-ing and they're really getting so great alkaline nutrition in there to balance out that acidity. So it's gonna depend on the person, but I'd say in general, consuming the products within the first or experience and benefits, if you tell me that there were no more wrinkles with this, then I'm really so... Well, thank you so much for this time by a friend and some great advice, and we really appreciate your knowledge and look forward to you having you on again.
Thanks a lot for having me, I really appreciate it.
Thank you. In the meantime, you can get more on this website, it is amazing grass dot com, and we look forward to our next visit.
That's great, thank you very much.
Thanks for listening to the mother's market radio show, and for shopping at mother's market, the advice and informational content does not necessarily represent the views of mother's market and kitchen mother's recommends consulting your health professional for your personal medical condition E.