The advice and informational content does not necessarily represent the views of mother's market and kitchen mother's recommends consulting your health professional for your personal medical condition.

Hello, I'm Kimberly King, and welcome to the mother's market radio show, a show dedicated to the Truth, Beauty and Goodness of the human condition.

On today's show, we've all heard the benefits of taking fish oil as a supplement, but there are other new findings that show it could improve your overall bone health and heart health, plus later... We'll tell you what's going on around town. But first up, Sam while is the CEO of Wiley S. finest, he's proud to lead the wily finest team and design, manufacturing, marketing and selling the finest concentrated omega-3 fatty acids made from wild Alaskan fish oil, sand worked closely with R and D to concept new products and bring them to market and has extensive experience interfacing with production and with quality assurance. And Eric C. Anderson is the Senior Vice President of Global Sales and Marketing with NATO Pharma, the global leader and vitamin K2. Eric has been a member of the natural products industry for more than 20 years, during which time he was involved in the introduction and several successful novel ingredients including Chitose CLA and MK-7 natural vitamin K2, and we welcome both of you to the mother's market radio show how are you? Wonderful, thank you so much.

Thanks for having us here today.

Thanks for being here, and why don't you fill our audience in a little bit on your mission and your work before we get to today's show topic, and we're gonna start with um, Willie's finance. While the last can fish oil is a labor of love, it's a new brand in the natural products market segment, my family is not new to dietary supplement ingredients or dietary supplement manufacturing, this is actually our 36th year in business, almost a decade ago. We had the opportunity to work with some of the US is leading seafood companies who are saying, Hey, we have fish oil, but we don't quite know what to do with it. We, at the time where we were looking for new product lines to expand into... We're here because the products that we make have a meaningful lasting impact on people's health, your well-being, optimal living, and that's really why we do what we do, it's a very satisfying business to be in because we know that we make a product that helps people and it's basic to human metabolism and cellular function.

Excellent, wonderful. And how about you? You know, I have to concur exactly with what Sam will... He just said, one of the great things about being part of the natural products industry is that when we get up in the morning and we're trying to help people, we're trying to change lives, our particular company, not to... Pharma was founded in 2004. we're in Norwegian company, Norway has significant calcium consumption, but also has the highest incidence of osteoporosis in the West, and it's a very active society, and so you see older people walking around downtown Oslo with canes and walkers with Towers hump, that's the bent over... Mostly women that you see, and that's a direct result of not having the strongest bones possible.

Well, the founders of Nahar found research that in Northern Japan, they eat a lot of this food called NATO, NATO, and NATO was consumed as a breakfast food, kids eat, adults eat it. It turns out is incredibly rich in vitamin K2 as miquelon and commonly called MK-7, and people that consume a lot of MK-7 rich Nat have stronger bones and fewer fractures, so our company said, Wow, this is something that we can do to really try to help our population, but quickly realized that vitamin K2 is the last recognized vitamin deficiency in the west, the last 16 years of research on vitamin K-2 have shown that 97% of us in the West are deficient or insufficient is as it relates to the amount of vitamin K in the diet, the vitamin K2 status in the diet, first it was linked to bone health, but then the researchers recognized that not only does vitamin K2 activate proteins that puts calcium in the bones, but it also activates proteins to key on calcium out of the arteries and soft tissues. And so this was really revolutionary, and it's something that we've introduced now globally, and we see many new product offerings. And at the end of the day, we say, Hey, we're making an impact. And that's what's really cool.

Well, this is very interesting, and so today, thank you, by the way, for both of you sharing that today we're talking about bone and heart health, and so Sam, I wanted to talk to you first and how many... Or how many omega-3 EPA and DHA reduced the risk of coronary heart disease.

Well, it's really interesting area of clinical research, a lot of people don't realize that Omega-3s are the most clinically researched nutrient human history, there's more human randomized controlled trials that have been done on omega 3s, principally EPA and DHA, omega 3s and calcium than probiotics and vitamin D, in fact, the fourth or fifth most study substance for clinical research, second only to penicillin and a handful of pharmaceuticals.

So when you look at the breadth of research and knowledge that exists on EPA and DHA omega 3s, heart health has been one of the most well-understood areas, and there spend a number of large, large scale trials that have been done on EPA and DHA. There's been large scale trials in Japan which showed that showed a major reduction... We're talking 10000 subjects, 20000 subjects that show reduction in all cause mortality, and subjects that are post-heart attack just by a large intake of EPA and DH Omega-3s from a high quality purified mega-

3 source, well, a huge amount of clinical research available on this, but interestingly enough, you can get EPA and DHA mega-3s from eating seafood. You don't need to take a fish oil supplement, you don't need to take a pharmaceutical, you can just eat seafood, but what does... What is the population data show that Americans do, or what do they... Rather, more appropriately, what does it show that they eat... Americans don't eat seafood.

Per capita consumption of seafood is actually up... My family is a big proponent and supporter of actual seafood consumption, which sounds a bit odd because we're in the fish oil business, but we think the best way to get your omega-3s is to eat fish, you need it regularly, but per capita, the average consumption of seafood in the US is only 14 and a half pounds per person year, that's well over 200 pounds per person per year of meat and poultry.

So even though major international recommendations exist that show that a diet and seafood helps to do things like lower blood pressure, lower triglycerides, have healthy cholesterol metabolism, people aren't needing it, and they rather out for a day care cheeseburger or even a bone list and less chicken breast, and the US is one of the leading seafood production countries in the world. The US make some of the most high quality sea food in the world, yet we export a very large portion of our quality Seafoods because Americans don't value it, so for instance, Alaska salmon, which tends to be a very popular seafood item, is nearly 80% of Alaskan salmon is exported.

So when you look at US and international non-government bodies, because the US is one of the few countries that does not have an established intake recommendation for EPA and DHA omega-3s, but when you look at international organizations, American Heart Association, the British Nutrition Foundation, everyone's recommending that people eat two or two to three or more servings of fatty fish a week, well, that's because largely driven by the body of clinical evidence on cardiovascular health, there's the fifth European Joint Task Force on cardiology recommends a minimum of two servings of sea food a week. But people aren't eating seafood, so what's a great way to get the EPA and DHA omega-3s, those long chain Omega-3 fats that we don't get from eating land-based source diets that our body doesn't convert from short chain ALA sources like flax, chia wall. Not all very high quality healthy fats, but we don't make EPA and DHA from them very well at all, so we need to get pre-formed EPA pre-form DH-inner diet to have the maximum effect on cardiovascular health.

Okay, well, that's very interesting and thank you. Good advice, I think we can all serve to eat more seafood, how does in the K2 provide additional biological support for bone health, and how does this matron also support healthy arteries?

Vitamins can't be synthesized by the body, we have to consume vitamins in the west, we get plenty of vitamin K1 in the diet from letran vegetables.

Vitamin K1 was recognized by a Dutch fellow named Henrik Dam in 1929, and linked vitamin K2 blood clotting or coagulation induction, German coagulation is spelled with a K. so hence, vitamin K.However, there's not a problem with bleeding disorders in the West because we get enough Vitamin A and the liver takes what it needs first to clot blood.

It turns out there are different B vitamins that do different things, there are different K-vitamins that do different things.

Vitamin K2 is a group of vitamins called The manicure, and the mediums have been shown to be the form that is active outside of the liver or extra hepatic ally.

Vitamin K2 activates proteins, the put calcium in the bones and keep it out of the arteries, which is neat trick.

So there's a protein called Osteo cousin, Stefan cousin vocalion, this is what the osteoblasts or bone building cells used to put casement to a healthy bone matrix.

Another protein called MGP or matrix GLA protein, is actually the only elucidated inhibitor of soft tissue calcification. It's the only thing that scientists have identified that can keep calcium from precipitating in the arteries and soft tissues, this protein MGP needs vitamin K2 to be optimally active, and so we know from populations that consume a lot of vitamin K-2 while they have stronger, healthier bones, fewer fractures and much less calcium in the arteries, which is commonly referred to... Is hardening of the arteries?

So we're talking about nutrition, nutritional supplements, there's a spectrum of survival to optimal health, and the more of a variety of foods are we gonna die, the more nutrition that we in the diet and the more micronutrients we in the diet, we get better outcomes, which is why we feel that unless Americans are gonna be consuming in a vitamin K-2 in the diet, unless they're consuming enough omega-3s, and we need to add these things as supplements, and the research is Arul now with Vitamin K2. 16 published human studies showing benefits and children benefits and healthy adults benefits and women in now a tremendous new area of benefits for cardiovascular health as nothing else is known to inhibit or calcification of the arteries.

That's a lot of research and a lot of great news. And moving forward. So we are gonna be right back. We have a quick break. would stay with us as we have more with Arian Sam, don't go away. We'll provide that.

And welcome back to the mother's market radio show. And we wanna remind you that if you missed any portion of today's show, you can find us on iTunes by searching mother's market or download the show from our website, mother's market dot com, click the link for radio and listen to the past shows, plus download our Healthy Recipes and money savings coupons, all available at mother's market dot com. And now back to our interview with Wiley, finest founder, Sam Wiley and NATO pharm as Eric Anderson, and we're talking about bone and heart health, and so Eric, other than getting men, 27K from a supplement, how might someone get this important you turn from eating whole foods today for most of us in the West, each cheese, fermented cheese.

What's interesting is that when we're born, we're vitamin K deficient, so the first thing that happens after a MAC on the butt is a vitamin K-1 shot to make sure there's no problems with coagulation.

However, mother's milk contains vitamin K2, K1, really infant formulas and prepared baby foods have K-1 in them again, where he's about coagulation, but as kids move from baby food to toddler food, also known as McDonald's, ticket need chicken notes and that yellow stuff on the McDonald's hamburger is not really cheese, that's mostly vegetable oil and food coloring.

I would encourage the parents out there, take your kids to your local market, get mother's market, of course, get the fermented Jesus, get the yards Burg, get the chatter, the bacterial fermentation of the cheese is what creates the vitamin K2, and we simply don't get enough in our diets, what the data show is from the 50s, when we live closer to the farm to today where we eat our foods of the refrigerator, the frozen boxes, the amount of vitamin K from all sources has significantly been reduced, and the amount of fractures and kids have significantly increased the clinical study show adding K2 to the kid's diet as a supplement significantly improves their bone health.

Oh, I love that. That's great to know. And thank you. What sets you apart from other grade omega 3 fish oil brands on the market?

Well, thanks very much for asking that, Kimberly.

One of the things that we find so unique about our product line, fish oils are clinically proven, Arica oils work in the body, just as well as any of the high quality fish oils you can find at leading retailers like Mother's market, but 91% to seafood sold in the United States is important, and there's very little domestic production of omega-3 fatty acids for dietary supplements in the US, so what's so unique about our product line is that it's caught in Alaska by American fishers.

My family is in the fish oil business, we're not in the fishing business, so we don't own the boats to catch seafood, it's a common thing people mistake, but we own the purification and distillation facility where we can take fish oils, we can purify them to remove environmental contaminants, we can certify them to be safe, pure and potent, ready to go into a dietary supplement product and go into a bottle and onto the shelf. So a made-in USA approach is very unique, but more than a main USA, Alaskan seafood leads the world and sustainable fishing practices, and so Alaska as a group of fisheries policemen, crab, everything you might see on a Deadliest Catch television show, or you would find that come out of Alaskan waters, not only does Alaskan seafood make up about 50% of the US domestic catch, it also is internationally recognized as being the largest and best managed fisheries, that uniqueness is brought out in the wireless finest line of products, our full line of products is certified sustainably and responsibly caught by the Marine Stewardship Council. The MS is a global non-profit that was started by the World Wildlife Federation, and it's a lot and species traceability program all the way back to the fishery that guarantees a sustainable product has made its way to the shelf at a flying retailer like Mother's market.

Excellent, thank you. And what is the link between nutrients for bone in health or heart health, and how do they go hand-in-hand?

I think this is for you, or in the case of Omega 3 from fish oil and other sources in vitamin K-2, we're looking really get complementary mechanisms, omega 3s have thousands of studies showing the benefits for controlling inflammation and helping the cellular health... Helping with things like blood fats and cholesterol, for example, only vitamin K2 has been shown to keep the arteries flexible, so it's an extremely complimentary combination, looking specifically at a cardiovascular health.

So when we look at something like calcium, we get a lot of calcium in our diet, but in the body, if there's not adequate amounts of vitamin K to metabolize, the count doesn't go in the bones where we want it, it ends up in the arteries where it's not wanted. And so it kind of begs the question, or osteoporosis in atherosclerosis or hardening the arteries, are these normal by products of aging or are the evidence of a vitamin deficiency?

We clearly know the populations, they eat a lot of vitamin K2, have stronger healthier bones and populations that eat a lot of fermented foods, for example, cheese, particularly in the European diet with the Dutch and the French, have a lower incidence of hardening of the arteries, which was the number one cause of cardiovascular disease, so we would say No, those conditions are not normal, that is evidence that we're not getting enough of vital nutrients in our diets. And thank you for explaining what are the important nutrients for heart health and are these nutrients also linked to bone health?

Well, obviously, Omega-3s are really critical nutrient for heart health, it's fascinating to look at the breadth of research in the small amounts of omega-3 fatty acids that can have an impact on heart health, all the way up to much higher doses or much higher amounts, so there was a really great study that was done a number of years ago, I think in 2011, by Dario shame Arian from Harvard School of Public Health. That looked at all of the studies that were done on heart health, omega-3 fatty acids and showed that as little as 215 milligrams of EPA and EPA and DHA per day had an anti-rhythmic effect, so there's a protective effect, just the simple anti-rhythmic reduces the mortality risk associated with heart disease, this paper had then went on to estimate that as much as 100000 deaths every year could be prevented with something as little as 250 milligrams of EPA and DHA per day, but the benefits of omega 3 for heart health and their impact on cardiovascular biomarkers goes so much more. So levels as high as 300 to 4000 milligrams of EPA and DHA, I've been clinically shown to reduce blood triglycerides and reduce other biomarkers that are indicators of heart health. So it's really, it's fascinating. So what does it mean to have the flexible arteries, and how does this add years to your heart... So if we look at what happens to calcium in the body, children have the fastest growing bones, the skeleton and kids doubles every two years, but even as adults, the skeleton turns over every eight to 10 years, so we need micronutrients, things like calcium, magnesium, zinc, boron and absolutely. Vitamin K2 to maximize the use of calcium to put it into the healthy Beatrix, if we are deficient in these nutrients, in particularly Vitamin K-2, we know that the calcium precipitates in the cardiovascular system and soft tissues, so Harding the arteries are staffing, the arteries is the process of calcium precipitating inside the wall of the artery, making it stiffer, so if you think of your artery, you think of your policies pans and contracts in, if your artery is a nice flexible hose, what if it was a garden hose and you took your garden hose and you put your thumb over the end, reducing the capacity, what happens, you get much more pressure, you get faster moving water, and that's what happens when your arteries get hard, they go from nice flexible arteries and they become hard pipes, and when that happens, that's really bad. For the system, blood pressure increases, the speed of the blood increases the inflammation increases, and this is part of the metabolic cascade and the number one cause of cardiovascular disease, so having adequate K-2 in the diet is imperative. What's really interesting, it is the clinical studies have shown, not only in healthy populations, but now, and populations of patients that actually have existing heart arteries, that it can be stopped, and in some cases, even reversed, so this is brand new science, it's just now becoming well-known and it's a fantastic new area of discovery that's exciting, who can benefit from insuring that they are getting ample Omega 3 and vitamin K-2.

Well, what's really fascinating about both of these nutrients is they truly are life-long nutrients, so DHA in particular, a structural fat, really, really important for growing healthy eye, a healthy brain is an important nutrient for young children. mother's breast milk is very high naturally in DHA, but for young children that are weaned, I'm not on formula or not on breast milk, DHA is often largely absent from their diet if they're not COD, if they're not taking the supplements, when a small child is building, they wanna build strong, healthy bones and want to build their brain and eye tissue, they need to supplement these two nutrients in the diet is one of the reasons we formulated our beginners DHA product because there wasn't an Omega-3 product on the market that had vitamin K2 in it... And I have small children, and I wanted something that I could give my son Malcom and feel confident that he was getting the nutrients his little body needs, but these are lifelong nutrients, the clinical studies are clear that EPA and DHA have extend benefits well into old age, the natural choice seems very obvious for us to want to have a fish oil product has vitamin K-2 for adults, especially seniors, and those who are risk for increased fractures from osteoarthritis, as our bones age, I think our peak bone mineral density is at age 30, and it declines from there and we can save that off with the proper nutrients, so these really are lifelong nutrients... They go hand in hand with each other.

Well, thank you for all of the information. It's wonderful and it's very Haven, you hear some great advice and we appreciate your knowledge and for more information, you can get some information on Sam. The website is Willys finest dot com, and you can also follow Eric at vitamin K2 dot org, and we look forward to our next visit.

Thank you so very much.

Yeah, thanks for having us. We really enjoyed it.

Thanks for listening to the mother's market radio show. And for shopping at mother's market, the advice and informational content does not necessarily represent the views of mother's market and kitchen, mother's recommends consulting your health professional for your personal medical condition, E-