The Not Company’s mission is to reinvent the food industry by removing animals from the equation— one delicious mouthful at a time. With their artificial intelligence genius, Giuseppe, NotCo has created a plant-based milk that tastes like milk. Made from a combination of unexpected ingredients, including peas, pineapple and cabbage, NotMilk™ tastes, blends and pours just like regular milk. As NotCo would say, “why not?!”

MIND BLOWING TASTE AND INGREDIENTS

NotMilk™ is created with pineapple, cabbage and peas. After a few months of trial and error, Giuseppe, their proprietary artificial intelligence algorithm, analyzed the structure of animal-based foods at their molecular level and replicated the taste, texture and color using only plant-based ingredients. He worked with the company’s brilliant chefs team to bring you the tastes and flavors you’ve always loved.

ARTIFICIAL INTELLIGENCE & CHEFS PARTNERSHIP:

The Western diet consumes approximately 200 plants which include primarily fruits and vegetables. Our planet has nearly 300,000 edible plants! Why not combine artificial intelligence and molecular science to help the planet? This is where A.I. that NotCo has developed and lovingly called Giuseppe, comes in. Giuseppe, their proprietary algorithm, analyzes the structure of animal-based foods at their molecular level and replicates the taste, texture and color using only plant-based ingredients.

GOOD FOR THE PLANET:

NotCo’s mission is to create more plant-based options that reduces the environmental impact without compromising the delicious taste and eating experience of animal-based products. When animals are taken out of the equation, the negatives associated with consuming them are also removed. This way, water consumption decreases, the carbon footprint of livestock is no longer a problem, and the space required to grow crops is much smaller.

HOW TO ENJOY:

NotMilk™ is easy to enjoy in something as simple as your bowl of favorite cereal, or by using it in a dish that traditionally requires dairy milk. Most other plant-based milks are not easily replaceable in savory dishes, but not NotMilk™ Additional recipe suggestions can be found here.

PROUDLY CERTIFIED:

As a commitment to its mission of delivering the best tasting products which are also good for the environment, NotMilk™ is lactose-free, gluten-free and soy-free. NotMilk™ is also proudly certified as Vegan by Vegan.org, Non GMO Project Verified, Gluten-Free Certified, OU Kosher and Halal.

FIND NotMilk™ AT YOUR LOCAL MOTHER’S MARKET:

NotMilk™ is available for sale in two varieties – NotMilk™ Whole and NotMilk™ 2%.