Rooted in Ayurvedic medicine, Kin Euphorics was created as a functional adult beverage, designed to offer an entourage effect using natural ingredients that nourish the mind and body. Kin is a choice that feels good — an opportunity to create communion over shared drinks and interests without hurting your mind, heart, skin, endocrine system, or your integrity.

Dry January is an important month for Kin, with people looking to reduce alcohol consumption and find healthier alternatives. The health-conscious consumer has never been more prevalent than they are today, which is why No or #LowABV brands are one of the fastest growing sub-categories in the industry according to the provi pulse.

Dry January is culturally deemed a boring, depressing, anti-social time of year. Kin wants to change the narrative by encouraging their guests to “drink, drink, drink”- giving sobriety a sexy and indulgent edge with adaptogenic potions that taste as good as they feel. With a drink for every mood, they make the transition into a no-booze lifestyle easy – just tune into what you’re feeling and choose a Kin that enhances that experience. Kin Spirtz is social magic – charged with Rhodiola Rosea, 5-HTP, and Gaba to elevate your mood and offer a boost of energy. Lightwave is the go-to night caps and stress reliever – Reishi Mushroom, L-Theanine, and L-Tryptophan mesh together to mellow your mind and help conjure inner peace. The Schisandra, Damiana, and L-theanine in Kin Bloom form to make the most refreshing all-day rose that helps awaken your heart and create an easygoing atmosphere for connecting with yourself and your closest kin.

Kin hopes to help their guests reimagine their reset rituals and take a more abundant, celebratory approach to starting the new year – through conscious connection and feel-good revelry. No soup, no cozy vibes, no Marie-kondo. Just DRINK, DRINK, DRINK!

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.