General Process Overview

  • Please note that as a general rule, Mother’s Category Managers review products following the published review calendar.
  • Please note the review period for your product prior to submitting.
  • Once your product has been submitted, it can take up to 8 weeks for your product to be reviewed.
  • Should your Category Manager require product samples, they will reach out to you to request them.
  • Please do not send samples unless requested to do so.
  • You will be notified If your product has accepted for placement or not.
  • If accepted for placement, you will be asked to send in the appropriate new item form.
  • Please do not reach out to Category Managers unless requested to do so.
  • Should your item not be accepted, you are encouraged to resubmit during the next review period for that category.