As we step into a new year, the buzz around the “sober curious” movement is louder than ever, with many embracing the idea of a Dry January. Whether you’re fully committing to a month sans alcohol or just testing the waters of a booze-free life, the founders of HOP WTR are here to share their insights and tips for making the most of this growing trend.

The surge in the non-alcoholic beverage space is undeniable, reflecting a broader shift in societal attitudes towards alcohol. The HOP WTR founders, Jordan Bass and Nick Taranto, recognize this trend, attributing the explosive growth to the increasing number of consumers consciously cutting back or quitting alcohol altogether.

Dry January, introduced by the UK-based nonprofit Alcohol Change UK in 2013, has become a global phenomenon. Timed perfectly with the “new year, new me” mentality, this month-long commitment to sobriety (or simply just cutting back on booze) provides a valuable opportunity to reassess your relationship with alcohol. As we enter 2024, the shift towards mindful drinking is growing in popularity, making Dry January more relevant than ever.

Nick Taranto, Co-Founder of HOP WTR, shares his perspective on the benefits of Dry January: “It offers a great reset to our drinking habits and health goals. Going dry for 31 days was huge for me, and now I look forward to the challenge.” His tip for a refreshing alternative? “Pour an ounce of apple cider vinegar, a pinch of sea salt, and a can of Mango HOP WTR into a wine glass – it’s as good as a cocktail!”

Jordan Bass, CEO & Co-Founder, emphasizes the importance of Dry January in providing clarity on alcohol consumption: “It gives me perspective on how alcohol is woven into the fabric of our society and how drinking can become reflexive. Doing Dry January always gives me clarity on my alcohol consumption.” His go-to tip for a stress-relieving substitute? “Put on your workout clothes and take a run, followed by cracking open a refreshing HOP WTR when you get home.”

Whether you’re a seasoned participant or a first-timer, HOP WTR offers a fun and flavorful option to enjoy a booze-free month. So, as you embark on your Dry January journey, consider adding HOP WTR to your rotation.

Here’s to a month of clarity, refreshment, and the discovery of new, booze-free delights. Cheers to a Dry January that’s anything but dry!