Can Wine Taste like Saving the Planet?
Bonterra Organic Vineyards is America’s leading organic winery based in Mendocino County, California, and through a disruptive media campaign Bonterra is appealing directly to consumers who are looking to change the world through their purchases – with a sip of good humor on the side.
Bonterra recently released a video aimed at educating wine lovers as well as poking a little bit of fun at clichés associated with tasting wine. The video invites audiences to "experience the delicious, totally tasteful taste of saving the planet." Bonterra's tongue-in-cheek video is appearing predominantly on popular streaming platforms Hulu and YouTube along with a mix of culinary-, entertainment- and wellness-tailored digital media networks.
Bonterra Sustainability Efforts
In 2020 Bonterra received the California Green Medal in the Environment category, and has long been devoted to regenerative agriculture, farming exclusively organically since 1987. The winery's mindful approach to farming includes beneficial practices like cover cropping, reduced tillage, compost application, animal grazing, integrated pest management, wildlife integration, and conservation of nearly 50% of its land as preserved wildland. These practices increase soil fertility and enhance the resilience of vineyards, with research indicating that regenerative agriculture leads to measurable climate benefits like increased organic carbon storage. Beyond the vineyard, Bonterra is certified Zero Waste and CarbonNeutral®, and its energy is 100% green.
Research shows that consumers are more receptive to brands who are committed to sustainability and are environmentally responsible. The video intends to link wine lovers who care about the environment in a fun, lighthearted manner. Good wine and climate smart practices do not need to be mutually exclusive.
Organically farmed and masterfully made, the Bonterra Organic Vineyards collection epitomizes wines that are perfectly in tune with nature. A celebration of the vitality derived from organic cultivation, the portfolio features wines coaxed from the earth by careful farming practices carried out on a dynamic network of estate and partner farms throughout California. Bonterra’s portfolio includes varietals such as Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, Equinox Red, Young Red and Rosé.
Long before organic produce filled the shelves of neighborhood groceries, the dedicated team at Bonterra was committed to organic farming because they passionately believe that farms teeming with biodiversity— encompassing vines, insects and wildlife, and healthy soils—yield organic grapes leading to better wines.
Bonterra wines are available at all Mother’s Market locations.